Why are more and more tourists from Taiwan and Hong Kong flying to Busan just to see JRYN?
In the past, when it came to medical aesthetics in South Korea, most people immediately thought of Gangnam in Seoul. But in the past two years, JRYN has become a highly discussed local Dermatology clinic in Busan among tourists from Taiwan, Hong Kong, and Macau. The key reason behind this isn’t necessarily its lowest prices, but rather the trust it has built as a brand.
✅ Transparent and clear pricing: We maintain the same price in China and South Korea—no hidden fees or additional charges for overseas customers. The quote you receive is the final price.
✅ No forced sales: With “subtractive medicine” as its core principle, treatments that don’t meet the client’s needs are advised to be postponed or canceled. Many clients have reported that “instead of suggesting additional procedures, the doctor recommended focusing on basic restoration first.”
✅ Doctor-led treatment: No assembly-line approach — core treatments are performed by the clinic director or experienced specialists, never by assistants.
✅ Stable Chinese-language service: Equipped with a dedicated Chinese-speaking manager who provides full support from pre-operative assessment to post-operative follow-up, with the option to seek consultation through official channels even after returning to Taiwan or Hong Kong.
JRYN isn’t the largest chain clinic in Busan, nor is it a low-price attraction shop. Yet it remains one of the few Dermatology brands that manages to achieve a high rate of follow-up visits from local residents and consistently positive reviews from overseas patients—which is exactly why we’re known as a clinic with an excellent reputation among locals.
The Evolution of JRYN Clinic Brand
JRYN is a Dermatology brand that has been operating in Busan for many years, with three main clinics currently in service.
- Headquarters Store in Seomyeon, Busan: Located in Busan’s bustling Seomyeon shopping district, right next to Lotte Department Store and Seomyeon underground mall, this is the flagship location where the brand’s cutting-edge technologies and premium services are offered.
- Busan Nampo Branch: Located in the Gwangbok-ro shopping area of Nampo-dong, near Jagachi Market and BIFF Square, it serves visitors to Busan’s old town area and the surrounding Haeundae region.
- Daegu Branch: Building on JRYN’s natural anti-aging approach, it serves customers from Daegu and the Yeongnam region.
For years, JRYN has consistently adhered to the principle of “assessing the issue first, then tailoring a treatment plan.” Instead of focusing on one-time high-cost treatments, it emphasizes long-term skin management and natural anti-aging solutions—this is precisely why many tourists from Taiwan and Hong Kong return after their first visit.
What problems does JRYN aim to solve?
For many people planning cosmetic procedures in South Korea, the biggest challenge isn’t finding suitable treatments—it’s figuring out what they really need.
Therefore, JRYN’s treatment approach is always centered around three core principles:
① Say no to excessive medical treatments
We don’t pursue the exaggerated effect of a “complete head replacement.” Instead, we focus first on determining which issues actually don’t need to be addressed. Many clients report that while they initially expected full-face lifting or extensive filler treatments, after a face consultation, the doctor recommended “repairing the skin condition first” or “only enhancing the jawline.” This “subtractive approach” is JRYN’s most unique brand asset that’s hard to replicate.
② Bone structure takes precedence over volume.
When addressing issues related to sagging and facial contours, we prioritize assessing the stability of key structural points such as the cheekbones and chin, rather than simply filling in wrinkles. This “foundation-first” approach to bone-based anti-aging ensures that the results remain natural even after a decade, avoiding any plastic-looking or puffy appearance.
③ Long-term management outperforms short-term overhauls.
JRYN focuses on creating long-term skin management plans with clients, rather than pursuing rapid improvements through single treatments. From restoring the barrier function of sensitive skin and managing pigmentation from acne scars to promoting gradual collagen regeneration, what we prioritize is a consistent improvement over time, not instant changes.
JRYN Medical Team (Latest Updates as of 2026)
JRYN’s medical core is led by its founder, Director Lee Jung-hon (이정헌). Each branch assigns a team of directors specializing in different fields based on geographical location and customer needs, yet all adhere to the same technical standards rooted in the natural anti-aging approach.
👨⚕️ Dr. Lee Jeong-hyun (Head Physician at Seomyeon Main Store / Founder of JRYN)
- Educational Background: Graduated from the Department of Medicine at Inje University, and is a full member of the Korean Association of Cosmetic Dermatology. She has served as the director of Lin Dermatology Clinic and the representative director of Centum Lin Dermatology Clinic, bringing over 15 years of clinical experience in minimally invasive medical aesthetics and anti-aging treatments.
- Specialization areas: natural bone structure layering for anti-aging, deep lifting using the American version of Ultherapy and the 7th generation Thermage FLX, precise injection treatments with Rejuran and Juvederm, contour thread lifting, and combined therapy using Potenza.
- Treatment philosophy: We insist on using an appropriate number of sessions along with sufficient dosage of treatments, reducing unnecessary sessions based on each individual’s skin condition. We avoid the stiff, mask-like appearance that can result from excessive filler use. Clients in Busan consistently rank among the highest in terms of follow-up rates.
👩⚕️ Dr. Lee Mi-hyun (Head Physician at Nampo Branch)
- Educational Background: Graduated from the School of Medicine at Dongguk University; formerly served as a senior physician at Seoul Gangnam Muse Clinic, director of Kim’s Beauty, and former director of the main JRYN branch in Seomyeon.
- Specialization areas: customized hyaluronic acid injections, natural-looking Filler treatments for the Apple Zone and chin, precise Botox applications to slim the face and define shoulder contours, as well as post-procedure skin recovery and management of sensitive skin.
🏥 Daegu Branch
We have a dedicated team of Dermatology specialists, all operating under President Lee Jeong-hon’s natural anti-aging philosophy as our unified technical standard—perfect for local tourists in Daegu who want to schedule cosmetic treatments.
Book an appointment at JRYN Clinic in South Korea now
JRYN’s Core Treatment Approaches
⚠️ The information below only covers the treatment areas and indications. For detailed prices, special offers, and program specifics, please refer to the “2026 Busan JRYN Latest Price List”.
🏹 Glow Photo-Rejuvenation Lifting Therapy
Solves issues such as blurred jawline, mid-face sagging, and insufficient fascial support.
Using advanced devices such as the US-version Ultherapy, Thermage FLX, and Titanium Lifting, the clinic adheres to a customized treatment approach—delivering precise treatments based on individual needs rather than forcing customers to opt for full-face packages. It focuses on enhancing facial contour definition rather than excessive filling.
🧴 Managing Skin Texture Issues
Targets issues such as skin pigmentation, acne scars, enlarged Pores, and damaged sensitive skin barriers.
Combined with Pico laser therapy (Pico Toning), customized skin resurfacing, and repair treatments, it emphasizes “stabilizing the skin condition first before addressing imperfections,” thereby preventing darkening or increased sensitivity caused by aggressive treatments.
💉 Regenerative Medicine Injections
Built around Rejuran PDRN and Juvelook collagen regeneration, with added micro-structural filler.
It emphasizes “low dosage, high precision, and natural support,” avoiding a puffy or plastic look, and aims for long-term skin improvement and collagen regeneration rather than short-term swelling effects.
Who is JRYN suitable for?
✅ Perfect fit
- First-time visitors to South Korea for cosmetic procedures: clear process, reliable Chinese-speaking service, with no pressure of feeling exploited.
- Those seeking a natural, organic look: tired of the plump faces popular among internet celebrities, hoping to improve their appearance without anyone noticing any changes.
- Those who prioritize long-term skin management: they don’t seek a complete transformation overnight and are willing to accept gradual improvements.
- Those in need of Chinese-language services: From scheduling appointments and consultations to post-surgery follow-up, a dedicated specialist is assigned throughout the process.
❌ Not very suitable
- For those whose main goals are major cosmetic surgeries such as bone reduction, double chin treatment, and comprehensive nose surgery: JRYN is a Dermatology clinic that focuses on minor cosmetic procedures and skin care, and does not have the qualifications to perform surgical cosmetic treatments.
- For those looking only for the lowest prices in Busan: JRYN is a locally renowned clinic that offers reasonable rates without resorting to extremely low prices to attract customers.
- Those hoping for an immediate “head swap” after surgery: Our approach is more conservative, natural, and focuses on gradual improvement, so it can’t meet the needs of those seeking drastic transformations.
JRYN Branch Information and Selection Tips
| Branch Clinic | Address and Surroundings | Ideal for |
|---|---|---|
| Seomyeon Main S tore (Flagship Clinic) |
4F, Samjeong Tower, 672 Jungang-daero, Busanjin-gu, Busan Metropolitan City 🚇 Exit No. 16 of the underground s hopping mall at Seomyeon Station on Subway Lines 1 and 2; just a 3-minute walk away🏬 Located near Lot te Department Store, Seomyeon Underground Street, and the Olive Young flagship store |
Staying at Seomyeon/Busan Station, planning to mainly shop and eat during the trip, first-time visitor to Busan for medical aesthetics treatments |
| Nampo Branch | 5 Gude-ro, Jung, Busan 🚇 Just a 5-minute walk from Nampo Station on Subway Line 1🏬 Prox imity to Gwangbok-ro, Jagalchi Market, and BIFF Square |
Those living in Nampo-dong with itineraries focused on the Nampo shopping area/Haeundae/Gwangan-ri |
| Daegu Branch | Daegu Metropolitan City (for detailed address, please check the official we bsite) 🚇 Along the Daegu Subway lines |
Local tourists in Daegu and those seeking medical aesthetics treatments in the Yeongnam region |
The medical standards, equipment offerings, and pricing structures at the two Busan clinics (Seomyeon/Nampo) are completely ILCHI—so you can choose based on your accommodation location and itinerary.
👉 For detailed transportation routes, exit directions, and nearby parking information, please refer to “Address of Busan Jin Yan Jryn Dermatology”.
Book an appointment at JRYN Clinic in South Korea now
JRYN Admission Process (Total time: approximately 1.5–3 hours)
- Check-in by appointment: Provide the English name/pinyin used during booking, and the front desk will quickly verify your information—no need to fill out lengthy forms again.
- Skin Condition Assessment: The Chinese-speaking clinic director helps fill out a basic health questionnaire (allergy history, medication history), followed by a VISIA skin analysis that evaluates spots, Pores, wrinkles, and UV damage across 8 different dimensions.
- In-person consultation: The doctor will review your test results along with your personal needs to provide customized treatment recommendations. You can decide independently whether to adjust any of the procedures—there’s no pressure to make purchases.
- Treatment process: For procedures that require anesthesia, 30 minutes of waiting time will be allocated. The core treatment is performed personally by a doctor, ensuring manageable discomfort.
- Post-treatment care: Apply a soothing mask right after the treatment. The in-charge doctor will provide detailed instructions on cleaning, sun protection, and other precautions to follow within 24 hours after the procedure.
⚠️ Who should avoid getting high-energy treatments at the clinic directly?
- Those planning major cosmetic surgeries such as bone reduction, zygomatic advancement, and rhinoplasty (please consult a plastic surgeon).
- For those with severely inflamed skin, in the acute phase of an allergy, or who are currently using acid treatments, it is recommended to seek remote consultation first, and schedule a in-person visit once the condition has stabilized.
- Those who only focus on the “lowest price,” expect a complete transformation right after the procedure, or prefer the plump-faced look popular among internet celebrities do not align with our philosophy of natural treatment.
👉 For detailed information on preparations at the clinic and post-surgery care tips, please refer to “The Ultimate Guide to Booking Medical Beauty Treatments at JRYN in Busan”.
Common Questions About JRYN (Brand FAQ)
Q1: Is JRYN a Dermatology clinic or a plastic surgery center?
A: JRYN is a Dermatology clinic that specializes in photorejuvenation, laser skin treatment, injectable cosmetic procedures, and skin condition management. We do not offer major plastic surgery services such as jaw reduction, rhinoplasty, etc. If you have such needs, it’s recommended to consult a professional plastic surgery practice.
Q2: Is JRYN a good choice for my first cosmetic procedure in South Korea?
A: It’s an excellent choice. The main branch in Seomyeon is located right at the subway exit, making it convenient for shopping and dining. Full Chinese-speaking service is available, and the doctors will patiently explain the risks and alternative options—so you won’t feel pressured to make hasty decisions. It’s a highly reassuring option for Taiwanese and Hong Kong travelers looking to experience Dermatology in South Korea for the first time.
Q3: Can President Lee Jeong-hon be designated?
A: Sure. Director Lee Jeong-hyun is the head director of the Seomyeon branch. When making an appointment, please clearly indicate in the remarks section “Request to see Director Lee Jeong-hyun + procedure name.” Upon arrival, check the doctor’s signature on both the consent form and receipt to ensure it was done by the director himself.
Q4: How should I choose between the Seomyeon store and the Nampo store?
A: The standards of doctors, facilities, and prices are exactly the same at both branches. It’s recommended to choose based on your accommodation location: opt for the Seomyeon branch if you’re staying near Seomyeon or Busan Station; go with the Nampo branch if you’re staying in Nampo-dong or Yeongdo, or if your itinerary focuses on Haeundae or Gwangalli, as this will help save you time on transportation.
Q5: How do I book JRYN’s Chinese services?
A: We offer two official booking options, both without any extra fees from intermediaries:
- WeChat Direct Contact (Highly Recommended): Search for the WeChat ID s-sourire, and add a note stating “JRYN Busan + Pinyin of your name”. You can first send photos of your face, both front and side, in natural makeup to have your skin condition assessed, before confirming the special offer for that month and the schedule of the Chinese-speaking consultant.
- BeautsGO Platform: Search for the “BeautsGO” mini-program on WeChat and type “JRYN” to view the public prices and available slots. After placing an order, you’ll still be served by the official Chinese support team.
Book an appointment at JRYN Clinic in South Korea now
How to book JRYN’s Chinese service?
Path A: Direct WeChat connection
Add directly: s-sourire
Advantages:
• One-on-one pre-surgery consultation
• Real-time check of the director’s availa
bility • Access to the latest promotions and discounts
• Chinese translation support and post-surgery follow-up
Path B: BeautsGO – Beauty for Everyone (Mini-program)
- Search on WeChat: the “BeautsGO” mini-program
- Enter “JRYN” or “Zhenyan Dermatology” to search and make an appointment.
Advantages:
• Transparent pricing for easy compari
son • Exclusive platform discounts and cashback offers
• Fast-track access to certified partner clinics •
Online availability check and view of popular procedures
✨ JRYN isn’t about turning you into someone else—it’s all about helping you become the best version of yourself. ✨
⚠️ Disclaimer: This article is an official brand introduction and does not constitute medical advice. The results of cosmetic procedures vary from person to person; please consult a professional doctor in person at the clinic for an assessment. Price information is for reference only; the actual price will be based on the clinic’s quote on the day of service.
It’s recommended to first contact S-Sourire to ask about the current month’s promotions and the director’s schedule, so you can align the service scope, quote, and time before deciding whether to lock in a date. When traveling abroad, both facial treatments and time are costly, so it’s better to be cautious.
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