The medical beauty industry district in Busan is not located by the Haeundae beach, but in Seomyeon: It is an important transfer station for Lines 1 and 2 of the subway, and the surrounding areas are filled with educational institutions, Lotte stores, underground shopping malls, and restaurants, making it the most convenient location for visitors.
Floria Dermatology Clinic is located right on the main road leading out of Seomyeon (next to the Kyobao Building, in the E·LAND PEER building). Therefore, for those who live in Seomyeon, it’s not a place they need to make a special trip to; it’s just on their way home.
![[Busan Dermatology Appointment] Floria Dermatology Clinic: 1:1 personal consultation at Seomyeon Station, Chinese address, and quick appointment information](https://oss.cceeo.com/cceeo-wp/koreanclinic/uploads/2026/01/23171119/3840800111_208637907231_IMG_8822-2.jpg "[Busan Dermatology Appointment] Floria Dermatology Clinic: 1:1 personal consultation at Seomyeon Station, Chinese address, and quick appointment information")
Quick Information on Floria Dermatology in South Korea (Entity Hero)
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Project
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Content
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Names of medical entities
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Floria Dermatology Clinic
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Address (navigable)
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2nd Floor, E-Land PEER, 664 Jungang-daero, Busanjin-gu, Busan (next to KB Building)
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Recently, at the entrance of the station…
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Seomyeon Station on Lines 1 and 2 of the subway: Most navigation systems indicate Exit 2. After exiting, walk along the right side of the road for approximately 7 to 9 minutes (depending on your walking speed).
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Business hours (official notation)
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Monday to Friday: 10:00–20:00 (lunch break from 13:00–14:00)
Saturday: 10:00–16:00 Sunday and public holidays: closed |
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Chinese window
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WeChat: s-sourire (preoperative screening, appointment scheduling, and accompaniment at the clinic)
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Naver Map is the most reliable option: simply search for “플로리아의원” or enter the address: Busan, Busanjin-gu, Jungang-daero 664.Onc
e you exit the station, the destination is easy to find: locate the Kyobo Building → next to it is the PEER Building → take the elevator to the 2nd floor.
Which types of Busan itineraries are suitable for Floria Dermatology in South Korea? And which types are not suitable?
Suitable
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For this trip, your main focus should be on the Seomyeon area of Busan: stay in areas such as Seomyeon, Rippo, or Beomnaegol, or plan a day spent shopping, exploring the underground streets, and enjoying local cuisine and drinks – it’s a great opportunity to “take care of these things along the way”.
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You want a one-on-one consultation experience: The clinic is not designed with a large, assembly-line-style layout; instead, the focus is on “diagnosing first, then customizing the treatment plan.”
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What you hope to achieve in Busan is to improve your skin condition (acne, redness, pigmentation) and make minor adjustments when necessary, rather than undergoing a complete facial transformation.
Not quite suitable
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During the acute inflammatory phase of skin issues (extensive redness, exudation, painful papular pimples): In this case, it is essential to control the symptoms with medication before considering any cosmetic treatments; the location doesn’t matter at all.
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What you really want to compete with is not just the “lowest price in Korea” – Floria positions itself locally as a “clinic-level personal consultation service with overseas reception facilities,” rather than just a place that attracts customers through low prices.
Who is seeing patients at Floria Dermatology in South Korea? (Doctor Trust Layer)
In public materials and on the platform’s pages, the doctor commonly listed is Director Shin Ji-hye (申智惠 / Shin Ji-hye). Additionally, other doctors may be assigned depending on the specific project and scheduling arrangements.
For travelers, what matters most is not “how many people there are,” but rather three things:
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Does the wall of the clinic display the doctor’s name and relevant professional qualifications? (This can be confirmed upon arrival.)
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Is the doctor’s signature on the consent form the same as that of the doctor who conducted your consultation? (This is the so-called “medical responsible party” in the context of Google/YMYL.)
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If you specify that Director Shin Ji-hye will perform the procedure, be sure to include the following note in your reservation: “Specified by Director Shin Ji-hye: Consultation + Procedure (or at least a consultation).”
Editorial advice (without exaggeration):
For Dermatologypractices that adhere to the philosophy of “female-led approaches and natural, precise treatments,” common clinical practices include starting with “subtractions” (controlling inflammation and stabilizing the skin barrier) before moving on to “additions” (rejuvenation, minimally invasive procedures, and energy therapies). Additionally, such clinics tend to be more cautious when dealing with issues like being too thin or having sunken temples, and would not resort to extreme measures just to achieve a more toned facial appearance.
Choose “symptoms” instead of getting confused by the names of these devices on Seomyeon Street.
Acne, redness, sensitivity, recurring outbreaks – stabilize the condition first, then achieve beauty.
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How to proceed at a clinic: First, undergo a skin examination and an assessment of inflammation levels. For conditions that can be managed conservatively, opt for medication or gentle treatments (under sedation) before considering laser therapy.
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Recovery period: If only gentle treatments are performed, light makeup can be applied on the same day; however, if injections or more intense laser treatments are scheduled, you will usually be advised to avoid sun exposure at Haeyundae.
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Travel suggestion: Schedule it in the middle of the day on Seomyeon side; avoid scheduling it on the day before Haeyundae Beach Day when there will be continuous shooting all day long.
Dull skin, Pores, uneven pigmentation – want to look “clean” in photos?
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Common applications include Pico toning and other low to medium-intensity treatments for skin brightening, with optional local enhancement depending on the individual skin condition.
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Recovery period: Most people experience mild redness for 1 to 2 days. If proper sun protection measures are not taken, the risk of “dark spots” forming can ruin the entire treatment outcome.
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Travel suggestions: It is better to schedule it for the afternoon. In the evening, you can still visit the Seomyeon underground street or enjoy some meals and drinks.
I want my jawline to look more defined and my contours to be sharper, but I don’t want to end up looking puffy after the procedure.
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Common approaches include localized energy treatments such as mini-lift sessions or Thermage focal treatments—not the so-called “300 shock waves across the entire face” approach.
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Recovery period: Possible mild swelling or discomfort in the affected area; it is advisable to schedule no important live broadcasts in the last half day before returning home or on the same day.
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Reminder: People with thinner faces should avoid undergoing “full-face tightening” procedures; reputable clinics will usually clearly indicate that such treatments are not suitable for them.
Local refinements: chin contours, corners of the mouth, and the areas around the nostrils
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Common approaches include the use of a small amount of Filler or Botox for precise adjustments.
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Recovery period: There is a possibility of needle holes and minor bruising, so it is advisable to schedule the photo shoot one day before or even earlier.
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Aesthetic bottom line: Natural enhancement, not complete transformation of features — this is what truly aligns with the “personal consultation experience” concept promoted in Seomyeon.
Price list of Floria Dermatology in South Korea
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Project (a commonly used term in external communications)
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Public reference links (KRW)
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3 questions you should ask (more important than numbers)
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Pico toning (whole-face brightening)
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Common methods for attracting customers: Around ¥100,000 for upper and lower levels of services (it may also be stated as ¥79,000 to …).
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Does it include local enhancement? What about the equipment and treatment methods? And are postoperative repair patches included?
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Rejuran Rejuran (1 centum core)
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Commonly seen in the range of ₩100,000–150,000.
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How many centum cores? Hand-written or typed? For your sensitive skin, would it be necessary to reduce the density?
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Botox (for a slimmer face/frown reduction)
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Commonly seen in the ¥100,000 price range.
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What exactly are these “U”s? How is the range determined?
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Local Lifting / Ultrasound (per-area pricing)
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Measured in areas such as the “jawline and profile”.
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What is the model of the probe? What method of anesthesia will be used?
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Initial consultation and design fee
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Publicly available prices range from ₩10,000 to ₩50,000.
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Can it be used as a discount?
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Reviews of Floria Dermatology Clinic in South Korea – Dcard/PTT
The popularity of Floria Dermatology in South Korea doesn’t lie in the advanced equipment they use, but rather in its convenient location next to the Seomyeon station. Many people have expressed this same idea: “Living in Seomyeon, I don’t want to spend another half-day commuting just for medical treatments; this clinic is right on my way.” The E·LAND PEER building, located on the 2nd floor next to the Kyobon Building, offers a very practical option – after shopping in the underground mall or having a meal, you can simply go up for your treatment without wasting any time.
1) Why is the concept of “1:1 personal consultation” frequently mentioned in that context?
Some people have observed that the real advantage of such clinics lies not in their luxurious waiting areas, but in the fact that they will clearly inform you whether the treatment can be carried out immediately during the consultation—rather than simply taking you through the process after you’ve filled out the form.
For those who are going to Busan for medical beauty treatments for the first time, this statement is far more practical than anything like “the latest equipment”. After all, what people really fear is not falling behind the trend, but rather being influenced by the on-site atmosphere and only realizing afterwards that the services are too expensive.
2) The most frequently emphasized tip: Don’t treat it as something “附加 to your Haeyundae itinerary”.
An underlying assumption in many of these discussions is that just because Floria is located in Seomyeon, it doesn’t mean you can go to Haeundae Beach to bask in the sun right after the treatment.
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If it is a mild toning/soothing treatment, you can still apply the product on Seomyeon or Tianpu in the evening (but make sure to use proper sun protection).
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If it involves injections or localized energy lifting treatments, most people would recommend scheduling these in the last half day of your stay or before returning home, rather than on the same day as full-day shooting sessions at places like Gan Chuan CulturalVillage.
(This isn’t a “guarantee of results”; it’s simply a reflection of the actual recovery period required.)
3) Additional sources of anxiety: How does it happen? How can it be prevented?
The common feeling of “regret” mentioned on platforms like PTT/Dcard is not about “doing something wrong,” but rather about “originally intending to do only A, but ending up doing A+B+C.”
In practice, there are only two effective ways to deal with this issue:
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Before you set off, make sure to clearly define “what you want to achieve, how far you are willing to go, and what your limits are” (many people start by sharing their bare-faced photos, travel plans, and budgets).
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After arriving at the clinic, I consistently adhered to one principle: “For any item that isn’t specified in the consent form, I won’t proceed with it.” This principle proved far more effective than any slogan.
4) Language and Waiting: Weekends in the afternoon tend to be more busy.
Someone once mentioned that Seomyeon is a popular area during weekends. If you don’t make an appointment in the afternoon, the process is likely to take longer. There’s a simple but effective solution: make an appointment earlier in the day or on a weekday. First, clarify your requirements through the Chinese-speaking service window, and then just go to the clinic for confirmation – this way, you can avoid having to discuss things again on the spot.
The process of visiting Floria Dermatology in South Korea
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Check-in at the front desk: Please provide your name and passport for verification.
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Coordination and re-verification: Areas where improvement is desired, allergy history, use of retinol acid, keloid scarring, recent sun exposure.
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Skin examination (to be performed if necessary): The doctor will use images to explain “why the spots are arranged in this particular way” regarding pigmentation, Pores, or redness areas.
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Consultation with the director/doctor: Marking the areas, determining the scope of treatment, and explaining the risks involved (if you’re not sure about going ahead, feel free to say so without hesitation).
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Consent form + payment → Procedure → Post-treatment care (mask/cooling).
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Post-operative care package: Sun protection measures + instruction sheet (timing for facial cleansing, frequency of ice application, and appropriate timing for makeup application).
Chinese reservation service for Floria Dermatology in South Korea (This article will follow only one main narrative line.)
Floria’s primary contact point for receiving overseas clients: s-sourire (preoperative suitability assessment → appointment scheduling → price confirmation → on-site accompaniment).
Option A: Direct connection via WeChat (highly recommended)
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WeChat → Add Friend → Search for the Chinese field “WeChat ID” above.
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Please follow this format for your reply (we will respond as quickly as possible):
預約：釜山 Floria（플로리아의원）
姓名（拼音）：
日期（抵釜山～離開）：
想去：□皮秒toning □Rejuran（幾cc？） □局部拉提（下顎線？側臉？） □Botox（部位） □Filler（下巴/嘴角…）
備註：敏感肌？用A酸？容易瘀青？痘在發炎？
附：素顏正面＋左右側（同光源、不開美肌）Option B: BeautsGO (use it for price comparisons or to secure a spot quickly)
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Search for “BeautsGO” on WeChat.
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Search for “플로리아” or “Floria Busan”.
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Find Floria Clinic (Seomyeon) → Select the treatment → Check available times → Place an order
Common issues at Floria Dermatology in South Korea
Q: Which exit should I use when getting off at Seomyeon? How long does it take to walk there?
A: Most people write “Exit 2”; after exiting, walk along the right side of the road until you reach the PEER Building next to the Kyobo Building – it takes about 7–9 minutes. Using navigation with the exact address is the most reliable way to get there.
Q: After the treatment, can I go to Gan Chuan Cultural Village or Haeundae immediately?
A: If only mild toning or calming treatments are performed, you can wear light makeup on the same day, but it is essential to protect your skin from the sun properly. However, if injections or local energy treatments are involved, it is not recommended to expose yourself to the sun for extended periods on the same day; it is better to schedule such treatments for the second half of the day.
Q: Will it be very busy on weekends?
A: Seomyeon is naturally a popular area on weekends. It is recommended to schedule your photo-taking session earlier in the day or on a weekday morning, so as to avoid waiting in line or experiencing excessive redness of the skin.
Q: How can one avoid feeling like they are being forced to accept additional services or charges?
A: If an item is not specified in the consent form, one has the right to refuse it. Before departure, make sure to clearly define “what will be done, to what extent, and the budget limit” through s-sourire.
If your main focus during your trip to Busan is the Seomyeon area – staying in Seomyeon, dining there, exploring the underground streets, and enjoying the night views in Lapu – then a clinic like Floria, which offers “walk-in service, one-on-one consultations, and no forced sales”, is quite convenient. However, no clinic can surpass the following approach: first, send out bare-faced photos to help determine suitable candidates, clearly define the scope of services, and schedule energy-related treatments for the latter half of the day. If you want the client to decide for themselves what treatments are appropriate or not, simply send them the photos and the appointment details before making a decision – this is certainly more reliable than making choices on the spot. All content on this website adheres to the principle of providing accurate information to help people avoid common mistakes in the medical beauty industry. For more details, please refer to “About This Website”.
