🤔 150,000 at Hongdae vs 220,000 at Gangnam? What’s the truth behind this 70,000 yuan price difference for the same SWOMAN Reborn product?
“The same clinic, different locations – why is the price difference almost 50%? Is that reasonable?” This was the question that came to my mind when I first heard about the price difference between the Hongdae and Gangnam branches of SWOMAN S Reborn Clinic. The liquid lift treatment at the Hongdae branch costs 150,000 Korean won, while the same procedure at the Gangnam branch costs 220,000 Korean won. The difference isn’t just 70,000 won – it raises doubts whether the doctors, equipment, or materials used are different.
The answer was surprisingly simple: it wasn’t about changing doctors, but rather rent costs that determined everything. Hongdae is located within the Seoul National University campus area, and rent there is at least 40% lower than in Gangnam District. This 40% difference in costs is directly reflected in the prices. The medical team at SWOMAN Reborn shares the same equipment across both stores; the only difference lies in the location. If you’re willing to spend an extra 15 minutes on the subway, the Hongdae store is undoubtedly the best choice in terms of cost-performance ratio, given the same quality of services.
This article compiles the latest and most comprehensive price structure of S Reborn Clinic for the year 2026, and also clarifies in detail the pricing logic that was not elaborated on in the previous Hongdae S Reborn reservation guide.
🏥 Basic Information about SWOMAN Reborn Clinic
SWOMAN Reborn Clinic is a Dermatology brand that has risen rapidly in South Korea in recent years. Its Hongdae branch serves as its flagship clinic, located on Yanghwa-ro in Mapo District, just an 8-minute walk from the Hongdae entrance station of Subway Line 2. The clinic provides services in Chinese and is staffed by 4 nurses, making it a highly recommended option for Taiwanese patients seeking medical aesthetics treatments in South Korea.
Opening hours: Monday to Wednesday and Friday from 10:30 to 20:30, Thursday from 13:00 to 21:00, and Saturday from 10:00 to 16:00. Closed on Sundays. No lunch breaks are provided on Thursdays and Saturdays. It is recommended to make reservations in advance, especially if you would like to specify a particular doctor; it is best to book 1 to 2 weeks in advance.
📋 Complete price list for S Reborn 2026
The prices listed below are the official 2026 rates for the S Reborn Hongdae store. The exchange rate used is approximately 1 Korean won = 0.024 New Taiwan dollars.
| Project Name | Prices at the Hongdae store | Approximately NTD |
|---|---|---|
| Shurink SWOMAN Ultrasound Lifting Procedure | ₩650,000 | Approximately NT$15,600 |
| Ulthrea HIFU for facial Lifting | ₩4,500,000 | Approximately NT$108,000 |
| South Korea-made Filler for eyebrow arch injection | ₩110,000 | Approximately NT$2,640 |
| Mizulan Black Box (Rejuran PN / Rejuran) | ₩350,000 | Approximately NT$8,400 |
| Liquid Lifting / Liquid Reshaping | ₩150,000 | Approximately NT$3,600 |
| Skin Booster injections/mezzo-poly therapy | ₩180,000 | Approximately NT$4,320 |
| Snow Peel Laser / Snow Whitening | ₩80,000 | Approximately NT$1,920 |
| Botulinum toxin for facial slimming (Botox / 보톡스) | ₩120,000 | Approximately NT$2,880 |
📌 Note: Some items on the BeautsGO platform may be available at additional discounts during promotions. It is recommended to check the latest prices again when making a reservation through the platform.
🔥 Analysis of popular treatments: Shulike vs HIFU, which one should you choose?
The two main Lifting treatments offered by S Reborn – Shurink and Ulthrea – have a huge price difference: 650,000 Korean won versus 4.5 million Korean won, a difference of nearly seven times. So what exactly are the differences between these two treatments?
Shurink is a domestically developed ultrasonic Lifting device from South Korea. The energy delivered by this device targets the SMAS fascia layer, and the treatment takes approximately 30 to 40 minutes, with virtually no recovery period required. Its affordable price of 650,000 South Korean won makes it suitable for people with mild to moderate skin sagging, especially women aged 25 to 35 who wish to take preventive measures against aging. The effects of this treatment last for around 12 to 18 months.
The Ulthrea, the American version of the HIFU device, is a FDA-approved gold-standard treatment. It delivers more precise energy and allows for adjustable penetration depth; the treatment itself takes approximately 60 to 90 minutes. It is suitable for individuals with moderate to severe sagging, noticeable Nasolabial Fold Correction, or Double Chin. The effects last for 18 to 24 months. Although the price of 4.5 million Korean won is not low, considering the longer duration of effects and more significant results, it is actually a more cost-effective option for people over 35 years old or those with more severe sagging issues.
Simply put: For those aged 25–35 with mild sagging, SWOMAN is the recommended option; for those over 35 or with more significant sagging, HIFU is the better choice. The advantage of S Reborn is that it offers both devices, and during the consultation, the doctor will recommend the appropriate one based on your specific facial conditions, without forcing you to choose the more expensive option.
📍 Hongdae Store vs Gangnam Store: What is the real difference between them?
Analysis of the key factors underlying price differences:
| Comparison items | Hongdae Store | Gangnam Store |
|---|---|---|
| Price of liquid lifting therapy | 1.5 million yen | 922,000 yen |
| Rental costs | Relatively low (in the university district) | Relatively high (in the core area of Gangnam) |
| Medical team | Sharing (by the same individual) | Sharing (with the same individual) |
| Equipment model | The same model | The same model |
| Chinese-language services | Yes. | Yes. |
| Transport convenience | It takes 8 minutes to reach Hongdae Entrance Station. | Gangnam Station, in 5 minutes |
The conclusion is clear: Choosing the Hongdae store saves money, while choosing the Gangnam store saves time. The quality of medical services is exactly the same in both cases; the only differences lie in the location and price. If you have already planned to visit the areas around Hongdae (which is itself a must-visit shopping district for Taiwanese tourists in South Korea), then choosing the Hongdae store is the wisest option.
💰 What is SWOMAN’s CP value in the Seoul medical aesthetics industry?
Compare the price of the SWOMAN Reborn Hongdae store with that of other popular Dermatology clinics:
| Project | SWOMAN Reborn Hongdae | Average price of Myeongdong chain stores | Average price in Taiwan |
|---|---|---|---|
| Shulike | 6.5 million yen | 800,000 to 1.2 million yen | NT$25,000 to 40,000 |
| Mazulan | 3.35 million | 300,000 to 500,000 yen | NT$12,000–18,000 |
| Filler (produced in South Korea) | 1.11 million yen | 150,000 to 300,000 yen | NT$8,000–20,000 |
Statistics speak for themselves: The price of 650,000 South Korean won for SWOMAN’s Filler treatment is highly competitive in South Korea’s medical beauty industry, being 20% to 45% cheaper than those offered by chain stores in Myeongdong. In fact, its price is even lower than that of many “special offer” treatments. If you have a limited budget but still want to experience South Korea’s medical beauty services, the SWOMAN Hongdae store is a safe and reliable starting point.
⚠️ Must-read before making a reservation: Three tips to save money at the Hongdae store
1. Choose the right time to visit Hongdae: The Hongdae shopping area is very crowded on weekends. It is recommended to make an appointment during weekdays, from Tuesday to Thursday. Not only will there be fewer people at the clinic, but the cafes and shops around Hongdae will also be quieter, allowing you to take your time to stroll around after your treatment.
2. More cost-effective combination of treatments: The combination of Shulike and Maculane in S Reborn is the top choice for many Taiwanese women. Shulike is used for Lifting, while Maculane helps to improve skin texture. When used together, the total cost is 1 million Korean won (about NT$24,000), which is actually cheaper than undergoing either treatment separately in Taiwan.
3. Avoid the peak seasons for appointments: March to May and September to November are the peak seasons for medical beauty treatments in South Korea. It is recommended to reserve a appointment with the director of the Hongdae clinic 2 to 3 weeks in advance. If you can schedule your trip during the off-peak seasons (January, February, and June to August), not only will it be easier to get an appointment, but air tickets and accommodation will also be cheaper.
📞 Two ways to schedule a SWOMAN Reborn treatment
Route A: Direct WeChat connection with s-sourire – By adding s-sourire on WeChat, you can receive a one-on-one pre-treatment assessment and immediate inquiries about the director’s schedule. s-sourire also provides Chinese translation services, so you don’t have to worry about language barriers during the consultation. Most importantly, booking a appointment at the Hongdae branch through s-sourire allows you to enjoy internal discount prices, which are more favorable than booking directly through the official website.
Route B: Booking through the BeautsGO platform – Open WeChat and search for “BeautsGO”. After entering the mini-program, enter “S Reborn” or “에스리본의원” to view real-time price comparisons between the Hongdae and Gangnam stores, the schedule of the chief physician, as well as exclusive discounts available on the platform. Clinics certified by BeautsGO offer a green channel, making the booking process smoother.
💡 Summary: Who is suitable for choosing the SWOMAN Hongdae store of S Reborn?
The core selling points of SWOMAN Reborn are the price advantage offered by its location in Hongdae, as well as the same quality as the Gangnam store. If you are hesitating whether to spend an additional 70,000 yuan to choose the Gangnam store, the answer is: unless you live in Gangnam, the Hongdae store offers a higher overall score in terms of price, quality, and convenience.
Highly recommended for: first-time patients with a budget of NT$10,000 to NT$30,000; those who want to try South Korea’s cosmetic procedures but don’t want to be affected by the high prices in Gangnam; and those who have already planned a trip to Hongdae and would like to take advantage of the opportunity to undergo cosmetic treatments. SWOMAN’s “S Reborn” package, which includes the Shulike treatment for 650,000 South Korean won and the Mijulan treatment for 350,000 South Korean won, costs a total of 1 million South Korean won (approximately NT$24,000) and offers excellent results for Lifting and skin rejuvenation – making it an extremely cost-effective option.
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