In the areas of Gangnam and Apgujeong in Seoul, there are more Dermatology clinics than convenience stores. But why has Point Up Clinic in South Korea become the secret favorite of KOLs and internet celebrities from Hong Kong, Macau, and Taiwan? The answer lies in its key figure: Representative Director Kim Hee-jin.
President Jin is well-known in the industry for his “precise techniques and minimal invasiveness.” He always adheres to one core principle: “To find solutions that cause the least technical trauma while achieving the greatest level of satisfaction for our clients seeking beauty.” This aesthetic approach, which focuses on the “finishing touches” rather than extensive procedures, is precisely the most popular advanced aesthetic trend in 2026.
I. Core Philosophy: Director Kim Hee-jin’s philosophy of minimally invasive treatment
1. South Korea’s Pointup Dermatology: Why is “minimizing trauma” such an important factor?
President Kim believes that true beauty should not rely on lengthy recovery periods or intense pain. At South Korea’s Pointup Dermatology, President Kim has personally developed several minimally invasive treatment protocols, such as pain-free Rejuran injections and precise Lifting procedures. She emphasizes the importance of a deep understanding of the facial anatomical structure, ensuring that the precision of each injection and laser treatment is controlled within the micron range, thus enabling patients to achieve “instant beauty improvements” without much time or effort.
II. Expertise and Career Background: A technical consultant with experience working across multiple hospitals
Director Kim Hee-jin not only heads the Dermatology department at Pointup in South Korea but also owes her outstanding technical expertise to her role as a key technical expert at several top medical aesthetics institutions in South Korea.
2. Current positions and technical expertise of Director Kim Hee-jin
- Current President of Pointup Dermatology in South Korea
- (Director) Cheongdam Branch of ABJ Plastic Surgery
- (Also) Director of the Gangnam Main Campus of Muju Plastic Surgery
- (Also) President of CHAEON Plastic Surgery
- (Also) President of GLOW Plastic Surgery
- (Also) Director of the Daegu Branch of CLIMI Plastic Surgery
This kind of technical expertise that spans areas including Seoul, Cheongdam, Gangnam, and even Daegu is sufficient to prove its internationally recognized status in the fields of plastic surgery and cosmetic dermatology.
III. Professional Qualifications and Academic Status: Global Leadership Honors
3. Director Kim Hee-jin’s professional certification from Pointup Dermatology in South Korea
President Jin is not only a clinical physician but also a setter of technical standards:
- (Classys Volnewmer Co., Ltd.) Global Instructor: Responsible for guiding physicians around the world on how to use the latest radiofrequency technologies for anti-aging treatments.
- Galderma Co., Ltd.: Clinical experts in stem cell therapy, possessing profound expertise in the field of regenerative medicine.
- Certified Laser Lipolysis Therapist at (Corp.) Galderma: Proficient in body sculpting and facial lipolysis techniques.
- (MIRACLE Co., Ltd.) Manual Contour Management Experts: Perfectly combining medical techniques with the aesthetics of body contours.
4. Academic positions and influence in the industry
As the representative of South Korea’s Pointup Dermatology, President Kim is actively involved in various renowned medical associations, continuously contributing to the advancement of the industry.
- Full member of the Korean Association of Plastic Surgeons
- Full member of the Korean Association of Aesthetic Plastic Surgery
- Full member of the Korean Laser Dermatology and Hair Science Association
IV. Unique Highlights: Director Kim Hee-jin’s three core technologies at “South Korea’s Pointup Dermatology”
Many hospital directors simply operate the equipment according to the instruction manuals, but Director Jin adjusts the parameters based on the facial anatomical structure of each patient.
1. Pointup Dermatology in South Korea: The “bone structure support technique” for ear reshaping
Director Jin is an officially certified global instructor for Restylane. When performing ear augmentation, he does not simply thicken the earlobes; instead, he precisely identifies the “support points” behind the ears and uses high-support-force Filler to finely adjust the angle between the ears and the face.
- The highlight about this doctor: He is able to accurately calculate the golden ratio for the “head and face,” ensuring that after the procedure, the contours of your jawline appear smoother and your face appears more slender – the results are so natural that it looks as if you were born with them.
2. South Korea’s Pointup Dermatology: Minimally invasive 3D sculpting for “girlish lips”
Under Director Jin, lip augmentation is not about creating “two sausages,” but rather about creating a work of art.
- Technical details: He uses an “IPCHEA multi-layer micro-injection technique” – first outlining the lip lines and then enhancing the IPCHEA effect at the corners of the lips. What’s particularly remarkable is his combination of “botox injections at the corners of the mouth,” which gives you an innocent and approachable demeanor even when you’re not smiling.
3. Pointup Dermatology in South Korea: Painless Titanium Lifting with customized energy settings
As the global instructor for Classys Volnewmer, President Kim has achieved mastery in controlling laser energy.
Key features of President Jin: Although Titanium Lifting claims to be pain-free, achieving an “immediate lifting” effect requires a deep understanding of the process of layer-by-layer separation. President Jin will precisely distribute 755/810/1064 wavelength energy according to the direction in which your facial fat pads have sagged. After the treatment, there will be no redness or swelling, so you can go out for a coffee right after.
V. Recommendation from the Dean: Must-visit list for Pointup Dermatology in South Korea in 2026
Director Kim Hee-jin personally supervised the following star projects, utilizing her exquisite skills:
- Customized ear shaping with Filler: Utilizes Filler to elegantly adjust the angle of the ears, thereby achieving a visual effect that makes the face appear smaller.
- Fine-tuning of the entire facial contour: Step-by-step filling is performed in areas such as the Nasolabial Fold Correction and temples.
- Titanium Lifting: Director Jin personally designed the energy distribution system to achieve immediate Lifting effects.
VI. How to make an appointment with Dr. Kim Hee-jin, the director of Pointup Dermatology in South Korea? (Registration process)
Since Director Kim also serves as the technical advisor for several clinics, the appointment times at the headquarters of South Korea’s Pointup Dermatology are extremely scarce. Please refer to the following official channels for more information:
5. Channel 1: Official WeChat reservation (the preferred option for customers from Hong Kong, Macao, Taiwan, and overseas).
Connect directly with President Jin’s Chinese-speaking medical assistant to obtain the most accurate information regarding President Jin’s schedule:
- Official reservation WeChat: s-sourire 💬
- Operation instructions: After adding the request, please indicate “Reservation with Director Hee-jin” and provide photos of your skin issues along with the estimated date of your trip to Korea.
6. Channel 2: Self-service registration on the BeautsGO platform
Referencing the standardized procedures of South Korea’s Barog Dermatology, quotas are allocated through a third-party platform.
- Download the APP: Search for “BeautsGO” or “Bijiri Mei”.
- Search engine: Visit the dedicated page for “South Korea Pointup Dermatology”.
- Selecting a doctor: Click on “President Kim Hee-jin” in the list of medical professionals.
- Submit your reservation: Enter your passport name in English and pay a reservation fee (which can be refunded on-site).
- Verification of credentials: Present the reservation QR code from the app at the clinic to enjoy priority in seeing the director.
At Pointup Dermatology in South Korea, Director Kim Hee-jin perfectly combines medical expertise with artistic vision. She is not only a doctor specializing in dermatological treatments but also an aesthetic Designer who attentively listens to the psychological needs of those seeking beauty treatments. If you are in search of results that achieve “the most natural and sophisticated aesthetic effects at the lowest cost,” Director Kim Hee-jin is undoubtedly your top choice for beauty treatments in South Korea.
📍 Point Up Clinic Dermatology, South Korea – Patient Card
- Dean: Heejin Kim
- Address: 837 Nonhyeon-ro, Gangnam-gu, Seoul (near Yapgyo-ting Station)
- For consultation, please contact us on WeChat: s-sourire
- Special services: Accompaniment in multiple languages including Chinese, English, Korean, and Thai; on-site tax refund services; personal consultations conducted by the hospital director himself.
